When consumers translate these ideologies and Jordan’s iconic stance into the Swoosh, the Nike logo builds itself into a successful lifestyle brand. These sports celebrities using Nike footwear products conveys the idea of athleticism, or perhaps who people strive to become. This makes the brand more desirable and valuable. The idea is that embedding a celebrity image into the consumer’s mind will cause the consumer to associate the endorser with Nike’s products. Nike has created superior marketing by utilizing celebrity endorsers, such as Michael Jordan, to represent their brand.

Take it from Nike, whose successful dominance in the world of sports has thrived on their ability to construct their brand image, visibility, and giving the company logo extremely high value. A successful brand should give consumers something to identify with or something to utilize in their life, giving the product both meaning and use. By building up their brand, a company is taking a series of steps to create value, brand visibility, and make their products desirable. If any company can translate the importance of creating, protecting, and maintaining a brand for a company, Nike is paragon.īranding is one of the most crucial aspects that creates and defines a company’s identity.

Consequently, the Nike Swoosh has become a significantly recognizable logo, putting Nike in the position of being one of the most valued and successful brands today. The company has redefined itself from just another shoe company to an athletic and fitness lifestyle brand.

Nike is just shy of becoming the definition of sports themselves. The Swoosh is easily one of the most recognized brand logos in the world.

Nike logo design